UNTITLED, UNTETHERED, UNDEFINED
The first iteration of the Dover Street Market brand launches Wednesday 21st January in all the DSM’s of all the world with the SS26 collection of DSM Kei Ninomiya.
A NEW CHAPTER IN THE EVER-EVOLVING DSM UNIVERSE, THE DSM BRAND WILL ACT LIKE A VESSEL TO NURTURE ALL KINDS OF CREATIVE ENDEAVOURS, PROJECTS AND EXPERIMENTS. WE IMAGINE A PANOPLY OF DIFFERENT CATEGORIES, SOMETIMES ENCOMPASSING COLLECTIONS OF VARYING SIZES, APPEALING TO A RANGE OF TASTES, SOMETIMES PURELY PRODUCT BASED, AND ALWAYS WITHOUT BORDERS AND PRE-CONCEIVED IDEAS ABOUT WHAT A BRAND SHOULD BE AND HOW IT IS SOLD AND WHEN. DEPARTING SOMEWHAT FROM THE IDEA OF THE EXISTING AND CONTINUING DSM BRAND DEVELOPMENT DIVISION, DSM BRAND WILL BE ITS OWN BRAND, WORKING IN CONCERT WITH IN-HOUSE DESIGNERS AS WELL AS WITH OUTSIDE PARTNERS WITH THEIR OWN VISIONS AND AMBITIONS.
OUR FIRST BRAND, DSM KEI NINOMIYA, IS ENTIRELY DIFFERENT FROM HIS OWN BRAND, NOIR KEI NINOMIYA, BEING MORE ACCESSIBLE AND THEMATIC, AND FOR ALL AGES AND GENDERS. FURTHER PROPOSITIONS, TO BE ANNOUNCED SOON, WILL EACH HAVE THEIR OWN IDENTITY, BECOMING FURTHER INSCRIPTIONS ON A SHARED CANVAS, ADDING TO THE DIFFERENT ENGRAVINGS ON THE THREAD OF EXPRESSIONS THAT IS DSM, ALL THE WHILE REINFORCING THE BELIEF THAT ITS IDENTITY EMERGES THROUGH THE COEXISTENCE OF MANY VOICES, THROUGH THE RESPECTFUL ADMIRATION OF INCLUSIVE COMMUNITIES AND THROUGH THE UNWAVERING ADHERENCE TO THE DOCTRINE OF CREATION.
ALWAYS REMAINING UNTITLED AND UNTETHERED AND UNDEFINED.
